Whether you are just getting started with your Cosmetic or permanent makeup business, or you have been going strong for years, having a noticeable presence online is important. Your customers need to be able to find you easily in this day and age, and they are sure to be searching online. If they are looking for the services you provide, and they want those services in your area, you need to make sure that your business is highly visible.
In this post, we are going to highlight some of the keys of online marketing for permanent makeup businesses.
It Starts with a Website
Before you can get into more complex topics like search engine marketing, social media marketing, and more, you need to have a website. There are a number of important reasons to have your own site, including the following –
• Display basic information. You need to let your audience know where you can be found, and what number they can use to reach you. Your website is the perfect place to display this important information.
• A legitimate look. Part of the importance of having a website comes down to nothing more than simply legitimizing your company. When a potential customer sees that you have a professional, helpful site, they will be more likely to take you seriously.
Follow these steps:
• Domain: buy your domain under your name from reputable domain companies like; GoDaddy, Host gator….
• Choose your web developer wisely, pay extra and use local companies which are accessible, not somebody offshore, check their reputation, reviews, ask for references and contact references.
• Hosting: Again, use reputable hosting companies, not your own developer’s server!
• Platform: different platforms are available in market, like WordPress, Wix, Shopify …
If you want to have a 100% control of your website and modify it in future base on your business growth, use WordPress which has 34% market share and it’s one of the best.
• Make sure your website is responsive and functional on all devices.
• Make sure to setup your website’s Photo Galley with different categories base on your operation, visitors love to see your beautiful jobs.
• Make sure your website’s Blog setup and use it to share information and technics with others. Content marketing is an effective tactic to gain attention, and you can engage in that practice right on your own site by using a blog. unless you are good writer, hire a professional writer, with extensive knowledge of your Industry, culture and native of your country, you do not want somebody in Asia or East Europe with a different culture communicate with your audience in U.S.
But if you decide to do it yourself, make sure do not copy from anywhere, Google has a strict policy for duplicate content and penalize your website.
SEM: Search Engine Marketing
Google dominate the search engine market with 88.47% market share, highly recommended to choose, google over other search engines.
To avoid losing your money and time, work with the Google Partner’s agencies or if you want to go with individual, make sure that person, is a Google Certified and knows how to manage your campaigns.
SEO: Search Engine Optimization
Even if you are not an internet marketing expert, you have probably heard about search engine optimization, or SEO. This is the practice of making changes to your website that will make your site more visible in Google Search Engine Results Pages, and other search engines.
Highly recommended to done by professional agency, because it’s complicated, pricy and one of the most important investment on your business.
SMM: Social Media Marketing
It won’t come as any surprise that you should be using social media to promote your business. Platforms like Facebook, Instagram, Pinterest, Twitter, YouTube, and others can be powerful tools when trying to get the word out about what you offer. Not only should you have active social media channels for your business, but you should also mention those channels to your current customers and ask them to tag your business and discuss you on their profiles. The nature of social media allows things to spread quickly, so you might be able to pick up a significant amount of attention as a result of only modest effort.
You can take advantage of advertising on these powerful platforms but do it wisely and hire professional to do that, or study about it before starting.
Security, Backup and compliance
• Use companies like Sitelock to protects your website from hackers, spam, viruses, and scams, removes malware and provides PCI compliance.
• Pay extra and use automatic backup service, provide by your hosting company to backup your website daily on cloud.
• Make sure your website is an ADA compliant (American Disability Act) in order to make your website accessible to visitors with disability and prevent future lawsuit.
Getting Professional Help
If you would like to turn over the management of your online presence to a proven, experienced company, contact iZIMAX today. It can take a lot of time to handle all of the various tasks we’ve discussed in this post, and you may not have time while also managing the rest of your business. We offer affordable, reliable services that can take the stress of online marketing off your plate, such as Search Engine Marketing , Search Engine Optimization , Social Media Marketing , Web Development Reach out today to learn more!
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