Search Engine Optimization

Search engine optimization – commonly referred to as SEO – should be a cornerstone piece of your online marketing efforts. Unfortunately, many website owners don’t even know where to begin when working on this task. This is a complex subject with many different pieces that need to fit together, so bringing in help is a smart move. At iZIMAX, we take pride in delivering high-quality services to our many clients. If you would like to learn more about what we have to offer, or if you are ready to get started, please contact us today!

What is SEO?

Let’s back up for a moment and make sure you are clear on the goal of this kind of project. Every time an internet user performs a search through a search engine – such as Google or Bing – they receive a set of ‘organic search results’ (along with some ads). Search optimization is the process of optimizing your site with the goal of ranking as high as possible in those search results. A higher ranking is going to equate to more website visitors, and more visitors should equate to more money in the long run. So, it’s easy to see why you would want to rank highly in the search results, even if doing so is quite a daunting challenge.

While this topic is far more complicated than what can be covered in a single page, the list below highlights some of the key factors to consider.

• Quality content featuring the right keywords. Integrating specific, targeted words and phrases on pages that are home to useful, interesting content is a great foundation for your strategy.
• Building links. Having links from other websites point to your own domain is like a digital endorsement that your site is worth checking out.
• On-page technical points. There are some key behind-the-scenes technical points that need to be in place to give you the best possible chance of ranking.

Do you need to learn the details of all of this for yourself? Absolutely not! By turning the job of search engine optimization over to the team here at iZIMAX, you can take this challenging and time-consuming project off your plate.

More Than Just Keywords

If you do know a little about search already, you probably have focused largely on keywords. Those remain important, of course, but they are far from the end of the story. For instance, one vital point to monitor is the performance of your site. If your website is slower to load than the sites run by your competition, you may slip in the rankings. Or, if you don’t have a mobile version of your site that will automatically load for those on phones or tablets, you could likewise take a ranking hit. Only a wide-ranging, comprehensive approach to this challenge is going to be enough to position your site to grab as many high rankings as possible.

Wait No Longer

Search engine optimization is not something that can wait for another day. Results don’t come immediately in this field, so starting right away is the best course of action. Contact iZIMAX to learn about our work and what we might be able to offer your business. We also offer social media marketing, search engine marketing, and web development. Investing in the quality of your overall marketing plan today is something that could potentially pay off for years to come. Rather than paying for each and every new visitor in the form of pay-per-click ads, you can draw organic traffic to help grow your business in new and exciting ways. We hope to work with you soon!