Social Media Marketing

Social media marketing is something that has exploded in importance and value over the past decade. With the incredible popularity of platforms like Facebook, Twitter, Instagram, and more, it’s not too difficult to find a social audience that matches your market. And, you probably already use some of these platforms for your personal life, so you are already familiar with how they work and what they have to offer. How hard could it be to put them to use for your business?

One Critical Mistake

If there is one mistake seen over and over again with regard to social media marketing, it is that people assume using social media for business is the same as using it privately. It is not. When you post for your personal life, you just put up a picture or a message that reflects how you are feeling, what you are doing, etc. That’s fine for sharing with your friends, but it won’t get the job done from a business perspective. To actually market your products and services on social media, you need to have a specific plan in place. There are many possible goals you can have in mind for this process, including the following –

• Increase brand awareness and name recognition
• Grow your audience for later product launches
• Offer service to your existing customers through social media channels
• Engage with your audience to demonstrate your brand’s personality and values

The list could go on and on. There is so much you can accomplish with this type of marketing, but none of it happens by accident. Rather than trying to learn the ins and outs of SMM on your own, turn to iZIMAX for help. We have all the experience needed to leverage these powerful channels in your favor. Contact us today to learn more!

Paid Ads on Social Media

Did you know you can shortcut the process of building an organic presence on social media to promote your brand? With paid social media ads, you can invest your marketing dollars directly into the process of building an audience. And iZIMAX can help. In fact, we focus specifically on paid advertising for Facebook and Instagram. Whether you want to build an audience on those platforms through the use of paid ads, or you just want to bring clicks to your website, we can help. The following is included in our services –

Account Setup Inclusions

• Strategy development for all stages of the funnel
• Pixel installation and tracking setup
• Schema/metadata setup
• Audience and competitor research
• Custom audience setup
• Ad copy & creative for top, middle, and bottom of funnel. Also, variety of ad types available, such as image, video, carousel, and canvas.
• Retargeting stacks for all stages of the ad funnel

Ads Management Inclusions

• Daily account management
• Strategy review and alterations as necessary
• Ad copy & creative for top, middle, and bottom of funnel. Also, variety of ad types available, such as image, video, carousel, and canvas.
• Full testing strategy – determine winning combinations of audience, ad creative, and ad copy
• Optimization & recommendations
• Scaling of winning combinations
• Live reporting dashboard and bi-weekly report summary

The iZIMAX Difference

Social media marketing is just one of the many services we provide at iZIMAX. Among our other offerings includes search engine optimization, search engine marketing, and web development. Whether you need just one or a variety of services, we are here to help. Our goal when working with any new client is simple – to provide the marketing services they need at a price that will allow them to enjoy a positive return on their investment. If you have any questions about what we do or what we can offer your business, please contact us today for assistance. Thank you for considering iZIMAX!