E-mail Marketing

Email marketing services are an important part of the overall marketing plan for any business. Contacting potential customers via email is a great way to directly offer them products and services in an affordable, consistent manner. Once someone provides you with their email address and gives permission for you to send them messages, they have already signaled interest in your brand. So, a thoughtful email marketing plan can help turn those potential customers into actual buyers.

Building a Valuable List

The first piece of the email marketing puzzle is to build a list of email addresses that you will market to with products and services. Since people need to give you permission to send them promotional emails, it’s important that you position yourself as a brand that visitors will want to learn more about. As your email marketing agency, iZIMAX can help you understand some of the strategies that go into building a list effectively.

In addition to strategy, there is also the technology side of this equation. We’ll work together with you to determine which tools are right for your needs, and how they can be implemented on your site. If your site is built on the WordPress platform, there are plenty of easy integrations we can use to create just about any functionality we need for email marketing efforts. In the end, you’ll have a system for collecting emails that works smoothly and requires very little attention from you on an ongoing basis.

Creating an Email Marketing Strategy

As your list begins to grow, you’ll want to engage that list through the use of carefully planned messages. Again, this is where working with an experienced email marketing agency can pay off in a big way. Running a quality email campaign is about more than just sitting down and typing out a random message from time to time. Instead, you need to build a cohesive plan where the messages build on each other to drive your target customers toward a specific goal.

Our email marketing services can help you develop what is known as an autoresponder series. Simply put, this is a series of pre-written messages that you will send out to the members of your list automatically at predetermined times. For example, you might have a five-message series that goes out to any new who signs up for your list. They’ll get a message per day for five days, and each message will talk about a different part of your business. This is just one of many ways in which an autoresponder can be set up to promote goods or services to your list.

Ongoing Maintenance and Analysis

After your email marketing campaigns are up and running, we can use the data gathered from those campaigns to make informed decisions about what changes should be made. Which messages are getting a great response, and which aren’t getting much traction at all? We will crunch the numbers and figure out exactly what works and what doesn’t when it comes to your target audience and email.

Much More Than Email

We would be proud to serve as your email marketing agency, but this role is just one of many ways can play in your business. There are plenty of other ways we can serve you to seek growth in the months and years to come. Some of our other services include search engine, optimization, social media marketing, video marketing, and more. If you would like to know more about any of these services, or how we can combine a variety of our services to serve your needs, get in touch right away.

Let’s Get Started Today!

Email marketing services from iZIMAX have the potential to take your business to a higher level. Instead of consistently trying to find new leads to bring in business, utilize your email list properly and reach out to people who have already shown interest in what you offer. Thank you for taking the time to consider iZIMAX for your email marketing needs, and we hope to serve you soon!